Shellshock

Shellshock was the first company I built from scratch. I founded it in 2013 as a solo operation and scaled it into a full-service creative and digital agency over eight years. In 2021, it was acquired by Onar Corp at $5M ARR.

What I Built

I built Shellshock from the ground up, developing the brand, the service offering, the team, and the client base simultaneously. The studio operated across three distinct capabilities: brand strategy and identity design, web and mobile engineering, and end-to-end digital marketing execution. We did not hand off briefs to other agencies. We had the in-house capability to take a company from zero brand to fully deployed digital product with a live marketing engine behind it.

What We Did

Over eight years, Shellshock delivered for clients across healthcare, finance, consumer, and technology. We built brand identities, engineered websites and mobile apps, ran paid and organic digital campaigns, and managed the full digital presence for growth-stage and established companies. The work was design-led and operationally tight.

Outcome

In 2021, Shellshock was acquired by Onar Corp. Eight years after founding it, the studio built from scratch had become something worth buying. That's the only metric that matters.

My Role

Founder and CEO. I owned the P&L, led the creative direction, built and managed the team, drove all client development, and led the company through due diligence and the full M&A process. When Onar Corp acquired Shellshock in 2021, I had run the business, its people, and its finances for eight years straight.